Meta CAPI ne remonte pas les achats : causes
Un achat validé sur votre site n’apparaît pas dans les rapports Meta, alors que les autres événements (PageView, AddToCart) remontent bien via Conversions API. Dans la majorité des cas, l’origine du blocage se situe dans la chaîne technique entre le back-end, le consentement utilisateur et la configuration Meta. Supposer que l’API remonte systématiquement tous les […]
Measure AI chatbot ROI: events tied to revenue
Most AI chatbot ROI calculations fall apart because they skip the basics: tracking the right actions and tying them to concrete business outcomes. The usual approach—comparing chatbot subscription cost to a rough estimate of “conversions influenced”—misses most of the value and risk. If you don’t know exactly which chatbot interactions drive revenue, you can’t optimize […]
Post-purchase surveys: attribution vs analytics guide
Teams who treat post-purchase survey results and analytics attribution as interchangeable end up with skewed budgets and misleading channel reports. A conversion path in Google Analytics or your ad platform rarely matches what customers self-report, and the gaps leave you guessing which source to trust. These aren’t rival systems—they measure different things, with different blind […]
tiktok events api purchases not matching: fix identity
If your TikTok Events API purchase count doesn’t match your real transaction numbers, the root cause is rarely a TikTok reporting bug. Most mismatches trace back to missing or malformed identity parameters, duplicate event logic, or unreliable test methods. Many teams assume matching event names or sending the right currency is enough—it’s not. TikTok’s attribution […]
how does server side tracking work: practical e-commerce
Relying only on client-side tags for analytics and advertising leaves you exposed to tracking prevention, ad blockers, and inconsistent data. Server side tracking changes the flow: user events hit your servers first, then you control what gets sent to platforms like Google Analytics, Meta, or your own data warehouse. This hands you better data quality, […]
woocommerce checkout customization plugin or custom code
Most WooCommerce store owners discover the hard way that checkout customization is never just about adding a field or tweaking the layout. Plugins promise drag-and-drop changes, but run into problems with tracking, state privacy compliance, and third-party app compatibility that aren’t obvious until orders stop syncing or analytics break. Relying on plugin features alone can […]
