We Build the
Systems AI
Can't Replace
Complex WooCommerce, server-side tracking, and AI integration for European e-commerce brands that need senior execution — not templates, not guesswork.
Get Your Free
Strategy Audit
Tell us about your project — we'll review your setup and respond within 24 hours with a clear action plan.
What AI Tools
Can't Do For You
Generic automation produces generic results. Our work lives at the intersection of complex systems, real data, and revenue outcomes that actually move.
Senior Technical Execution
No juniors, no hand-offs. Every implementation is handled by specialists who have solved your exact problem before — in live production environments.
Tracking That Actually Works
Server-side CAPI, GA4 dataLayer, consent-compliant setups. We don't just install tags — we architect data pipelines that survive iOS updates and cookie law.
AI-Augmented, Human-Led
We integrate best-in-class AI tools to accelerate delivery — then apply expert judgment where it counts. Faster output without the hallucinations.
Multi-Country Expertise
We manage campaigns and storefronts across FR, DE, ES, IT, PT, UK simultaneously — with regional tax logic, GDPR compliance, and localised checkout flows.
Revenue-First Mindset
Every decision is benchmarked against one thing: does it move revenue? From ad structure to checkout UX to server response time — we measure everything.
Privacy-First by Default
GDPR, ePrivacy, Consent Mode v2. We build tracking that respects regulation without sacrificing the attribution data your ad campaigns need to optimise.
High-Complexity
Services
Specialised execution for brands that have outgrown generic agencies and one-size-fits-all freelancers.
Conversion Tracking & Analytics Infrastructure
Privacy regulations have broken basic tracking. We rebuild it properly — server-side, first-party, consent-compliant — so your ad platform sees the data it needs to optimise spend.
- GA4 full setup, auditing & migration
- GTM server-side container
- Meta Conversions API (CAPI)
- Google Ads Enhanced Conversions
- WooCommerce full dataLayer
- Gravity Forms lead event capture
- SHA256 hashing & customer matching
- Consent Mode v2 integration
- Cross-domain & multi-currency tracking
- Deduplication audit & fix
WooCommerce & E-Commerce Dev
Complex builds that page builders and AI templates cannot handle. Multi-region logic, custom checkout flows, performance-optimised storefronts built to scale.
- Multi-country storefronts (6+ markets)
- CheckoutWC deep customisation
- Custom WooCommerce plugins
- PageSpeed & Core Web Vitals
- Platform migrations to WooCommerce
Google & Meta Ads Management
Data-driven campaigns built on real attribution. We don't run ads without proper tracking — which is why our ROAS numbers are reliable, not estimated.
- Google Search, Shopping, Perf Max
- Meta Ads with CAPI-backed attribution
- Microsoft Ads (Bing)
- Merchant Center feed optimisation
- Multi-country campaign management
Workflow Automation
Remove manual bottlenecks from your operations. We build robust automations on n8n, Make.com, and custom APIs that stay working after we hand them over.
- n8n self-hosted pipelines
- Make.com (WooCommerce ↔ CRM sync)
- Microsoft Graph API (Outlook, Teams)
- CRM: Monday.com, HubSpot
- Automated reporting dashboards
SaaS & Web Application Dev
From MVP to production. Full-stack applications built with clean architecture, modern tooling, and scalable infrastructure designed to grow with your business.
- Next.js full-stack apps
- NestJS REST APIs
- Laravel & Filament admin panels
- PostgreSQL, Prisma, pgvector
- Stripe & payment integrations
Local & Cloud AI
Built Into Your Business
We don't just use AI tools — we integrate them into your products and operations. Need a private LLM running on your own server? Or a cloud pipeline handling thousands of requests per day? We architect and deploy both.
AI That Earns Its Keep
Most "AI integrations" are demos that never reach production. We build AI systems that run reliably, cut real costs, and create measurable value — engineered for your data, your stack, and your budget.
Custom AI Assistants & Chatbots
Support agents and sales assistants that actually know your business — trained on your products, docs, and policies, not generic web data.
- Retrieval-augmented (RAG) on your knowledge base
- WooCommerce product & order awareness
- Multilingual: English, French, Arabic
- Human handoff & escalation logic
- Embeddable widget or full API
Private & Local LLM Deployment
For sensitive data that can't touch a third-party API. We run open models on your own server — full privacy, zero per-token cost, no vendor lock-in.
- Ollama, LM Studio & llama.cpp setup
- LLaMA 3, Mistral, Qwen, DeepSeek, Phi-3
- GPU sizing & cost-vs-cloud analysis
- On-prem or your private cloud (VPS, AWS)
- GDPR-safe — data never leaves your servers
AI Agents & Automation
Autonomous workflows that handle multi-step tasks — research, data entry, lead qualification, content drafting — without a human in the loop.
- n8n & Make.com AI-node orchestration
- Tool-using agents (LangChain, custom)
- Email triage & auto-response drafting
- Scheduled report generation
- CRM enrichment & lead scoring
AI Content & Product Pipelines
Generate, translate, and optimise content at scale — product descriptions, ad copy, meta tags — with brand voice and quality controls built in.
- Bulk product description generation
- SEO meta & schema automation
- Multilingual catalogue translation (PT, FR, DE)
- Ad copy variants for A/B testing
- Human review & approval gates
RAG & Semantic Search
Turn your documents, tickets, and product data into a searchable AI knowledge layer that answers questions with cited, accurate sources.
- Vector databases: pgvector, Pinecone, Chroma
- Document ingestion & chunking pipelines
- Source-cited answers (no hallucinations)
- Internal team knowledge bots
- Smart on-site product search
AI Strategy & Cost Engineering
Not sure which model, which approach, or what it'll cost? We map the highest-ROI AI opportunities for your business and engineer them to stay affordable at scale.
- Model selection: Claude, GPT-4o, Gemini, local
- Token-cost modelling & forecasting
- Prompt engineering & system design
- Caching & routing to cut API spend
- Build-vs-buy advisory
Where AI Moves
The Needle
We don't sell AI for its own sake. Every system we build ties back to a number: hours saved, costs cut, or revenue gained.
24/7 Pre-Sales Assistant
An AI assistant trained on your product catalogue answers customer questions instantly — sizing, compatibility, shipping, returns — capturing leads while your team sleeps.
↳ Fewer abandoned cartsCatalogue Translation at Scale
Thousands of product descriptions translated into native-quality French, German, and Portuguese in hours — not weeks of agency cost — with terminology consistency.
↳ Faster market expansionAutomated Lead Qualification
Incoming form submissions and emails are read, scored, and routed by an AI agent — so your sales team only spends time on leads that are actually ready to buy.
↳ Higher close ratesPrivate Internal Knowledge Bot
A local LLM trained on your internal docs lets staff get instant, cited answers about processes and policies — with zero data leaving your infrastructure.
↳ Less time lost searchingFrom Idea to
Production AI
Scope & ROI
We identify the highest-value AI opportunity and define a clear success metric before writing any code.
Model & Cost Plan
We choose the right model — cloud or local — and forecast running costs so there are no surprises at scale.
Build & Integrate
We engineer the pipeline, connect it to your stack, and add guardrails to prevent hallucinations and runaway cost.
Test & Refine
Real-world evaluation against your success metric, with prompt tuning and quality gates until it performs.
Deploy & Monitor
Production rollout with logging, cost monitoring, and ongoing support — so it keeps working long after launch.
From Brief to
Measurable Results
Discovery Call
30 minutes. We understand your stack, goals, and the real problem — not just the surface symptoms.
Audit & Proposal
We audit your current setup and deliver a clear action plan: scope, timeline, and measurable success criteria.
Execution
Senior-level implementation with full documentation and clear communication at every stage. No black boxes.
Measure & Scale
We validate results against the brief, fix edge cases, and identify the next highest-impact growth lever.
Outcomes That
Speak
We measure everything. Here's what senior technical execution looks like in numbers.
ROAS Achieved
Performance Max campaign exceeded 5× return through proper tracking, feed optimisation, and audience signals — not luck.
Markets, One Stack
Multi-country WooCommerce covering DE, FR, PT, ES, IT, UK — unified tracking, regional checkout logic, shared admin.
CAPI Event Coverage
Full Meta Conversions API with server-side deduplication, external_id matching, and Consent Mode — zero data loss post-iOS.
The tracking setup Propulse delivered gave us visibility we never had before. For the first time, our ad platform was seeing real purchase data — not just a fraction of it. The ROAS impact was immediate.
Who We
Work With
E-Commerce
Multi-region WooCommerce stores and custom platforms scaling from €500K to €10M+ in annual revenue.
SaaS Startups
Early-stage and growth-stage products needing full-stack development and performance marketing infrastructure.
Digital Agencies
White-label technical execution for agencies that need reliable tracking, development, or AI capacity.
Automotive & Parts
E-commerce, feed management, and performance advertising for auto parts sellers across Europe.
Common
Questions
How quickly can you start?
Most projects kick off within 3–5 business days of the audit call. We run a lean intake process — no weeks of onboarding before work begins.
Do you work with agencies?
Yes — white-label technical execution is a core offering. Your brand, our implementation. Fully NDA-friendly and comfortable with confidential client projects.
What makes your tracking different?
Most agencies install client-side tags and call it done. We build server-side infrastructure with first-party data, deduplication logic, and consent compliance — so ad platforms see the full picture.
Can you deploy local AI models?
Yes. We deploy Ollama, LM Studio, and llama.cpp for clients who need private data processing — no data ever leaves your infrastructure.
What's the minimum engagement?
We take on both one-time projects (tracking audits, plugin builds) and ongoing retainers. No minimum term — we earn continued engagement through results.
Do you cover multiple countries?
Absolutely — it's one of our core strengths. We currently manage infrastructure and campaigns across 12+ countries including FR, DE, ES, IT, PT, and the UK.
Ready to Build
Something That Works?
Book a free 30-minute strategy audit. No pitch deck, no pressure — just an honest look at your setup and what to fix first.
