tiktok events api purchases not matching: fix identity
If your TikTok Events API purchase count doesn’t match your real transaction numbers, the root cause is rarely a TikTok reporting bug. Most mismatches trace back to missing or malformed identity parameters, duplicate event logic, or unreliable test methods. Many teams assume matching event names or sending the right currency is enough—it’s not. TikTok’s attribution […]
ai ad creative testing workflow: structure, naming
Most e-commerce teams running AI-driven creative tests generate plenty of ad variants, but the results rarely answer which variable actually moved the needle. If your naming conventions are inconsistent, your tracking is patchy, or you rely on platform default reports, you’ll never isolate the impact of a headline, image, or call-to-action. The usual assumption — […]
how does server side tracking work: practical e-commerce
Relying only on client-side tags for analytics and advertising leaves you exposed to tracking prevention, ad blockers, and inconsistent data. Server side tracking changes the flow: user events hit your servers first, then you control what gets sent to platforms like Google Analytics, Meta, or your own data warehouse. This hands you better data quality, […]
WooCommerce developer day rates UK: pricing factors
Comparing WooCommerce developer day rates in the UK on price alone leads to costly technical debt, compliance gaps, and missed commercial targets. Many founders assume a low quote means a simple win, only to face code rewrites or failed integrations months later. UK WooCommerce rates vary widely, but the real cost difference comes from skill, […]
woocommerce checkout customization plugin or custom code
Most WooCommerce store owners discover the hard way that checkout customization is never just about adding a field or tweaking the layout. Plugins promise drag-and-drop changes, but run into problems with tracking, state privacy compliance, and third-party app compatibility that aren’t obvious until orders stop syncing or analytics break. Relying on plugin features alone can […]
