meta capi for woocommerce plugin vs custom implementation
Most WooCommerce stores using Meta Conversions API plugins send incomplete or poorly structured event data to Meta, which blocks accurate attribution and limits campaign optimization. Off-the-shelf plugins rarely handle advanced event mapping, deduplication, or custom parameters well, and their default privacy controls are often misaligned with state-level requirements like CCPA. Relying on plugins leaves gaps […]
shopify app or custom development: find your true cost
Stacking Shopify apps looks cheap and fast until you hit performance bottlenecks, tracking conflicts, or a monthly bill that rivals a custom build. Many teams assume apps are always cheaper and easier to manage than custom development, but app sprawl quickly erodes margins and introduces technical debt you can’t ignore. By the end, you’ll be […]
