Web App Development, AI-Accelerated and Team-Reviewed
We build internal dashboards, customer portals, and lightweight SaaS products for e-commerce and operations teams — with analytics wired in from day one, delivered by a senior engineering team, not a solo freelancer.
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When Spreadsheets and Plugins Stop Scaling
Your operations outgrow the tools you started with. Finance exports a CSV every Monday. Support toggles between three admin panels to answer one customer email. Your warehouse team works from a shared Google Sheet that breaks when someone sorts the wrong column.
Off-the-shelf SaaS solves part of it — until your workflow does not fit the product's assumptions, your data needs to stay in your infrastructure, or the per-seat pricing makes a simple internal tool uneconomical at your headcount.
Custom web applications are the answer when the problem is specific to how your business runs. The risk is delivery: a single developer using AI to scaffold fast can produce code that demos well and fails under real load, real permissions, and real edge cases nobody thought to specify.
We use AI to accelerate scaffolding, boilerplate, and iteration cycles. Architecture, security review, data modelling, and production hardening are done by a team — the same engineers who build your tracking stack and understand how your orders, customers, and events actually flow.
What We Build
Internal Dashboards & Reporting
- Operations dashboards pulling from WooCommerce, ERP, and warehouse APIs
- Role-based views for finance, support, and fulfilment
- Filters, exports, and alerting on threshold breaches
- Reconciliation views that compare platform-reported revenue to order-table truth
Customer & Order Portals
- Self-service order lookup, returns initiation, and subscription management
- B2B portals with account-specific pricing and catalogue visibility
- Document upload and status tracking for regulated workflows
- Authenticated areas with audit logging
Admin Tools & Workflow Apps
- Purpose-built interfaces replacing multi-tab manual processes
- Approval queues, assignment logic, and notification routing
- Integrations with your existing stack via API — not another silo
- Mobile-responsive where floor teams need access on a tablet
Lightweight SaaS & MVPs
- Multi-tenant products scoped to a defined first market
- Auth, billing hooks, and onboarding flows engineered for extension
- Staging and production environments with deployment pipelines
- Documentation so your team can maintain or hand off cleanly
AI-Accelerated Delivery (Not AI-Generated Slop)
AI tools compress scaffolding time. They do not replace engineering judgment.
- AI assists boilerplate generation, test stubs, and iteration on well-defined components
- Every architectural decision, schema, and auth boundary is reviewed by senior engineers
- Code review, security checks, and performance profiling before handover
- We do not ship unreviewed AI output — speed without accountability is how internal tools become liabilities
Measurement Built In
Apps we build ship with analytics from day one — not bolted on after launch.
- Event taxonomy defined alongside features, not retrofitted
- GA4, server-side GTM, or product analytics wired to real user actions
- Consent-aware tracking where the app serves EU customers
- Natural adjacency to our tracking practice — one team owns the product and the data layer
How We Work
Step 01 — Discovery
We map the workflow, data sources, users, and success criteria — and tell you honestly if a spreadsheet or off-the-shelf tool is enough.
Step 02 — Architecture
Data model, auth model, integration map, and analytics event plan — written before build starts.
Step 03 — Build
Iterative delivery on staging with AI-assisted scaffolding under team review.
Step 04 — Validate
User acceptance, load sanity checks, and tracking verification against your requirements.
Step 05 — Deploy & Handover
Production release, documentation, and optional ongoing support.
What Happens Next
Step 01 — You hear back within 24 hours.
A real reply from the person who would do the work, not an autoresponder or a junior scheduling a call about a call.
Step 02 — We look before we talk.
Send us access or a URL and we review your actual setup first, so the conversation starts with findings instead of discovery questions.
Step 03 — 30 minutes, findings first.
We walk you through what we found and what it is costing. You get that regardless of whether you hire us.
Step 04 — A written scope, or an honest no.
If it is a fit, you get scope, timeline, and cost in writing. If it is not, we say so and point you somewhere better.
No retainer required. No minimum term. No obligation at any step.
Is This Right For You?
We would rather tell you now than after an invoice. Here is who this work pays off for, and who it does not.
A good fit if:
- You are doing €25,000+ per month in online revenue, where a few percent of recovered attribution is real money
- You are running paid media and the reported numbers do not match your bank
- You sell across more than one market, currency, or storefront
- You have a developer or agency who can act on what we find
- You want to own the implementation afterwards, not rent it
Probably not a fit if:
- You are early stage and validating the product — fix demand first, measure it later
- You want someone to manage ad spend day to day; we build the measurement layer, we are not a media buying agency
- You need it live this week; proper implementation has a validation phase and we will not skip it
- You want the cheapest quote — we are not it, and the cheapest tracking build usually gets rebuilt
Most engagements start from €1,500. We confirm scope and cost in the discovery call, before anything is committed.
Tell us about your setup. We respond within 24 hours.
Common
Questions
No. WooCommerce development is storefront and checkout engineering on WordPress. Web app development is custom application work — dashboards, portals, internal tools, and lightweight SaaS — that may integrate with WooCommerce or sit entirely outside it. If your problem is a multi-market checkout, start with WooCommerce. If your problem is an operations workflow no plugin solves, start here.
We use AI coding tools to generate boilerplate, draft tests, and speed up iteration on well-scoped components. Architecture, data modelling, security boundaries, and production review are human work. The output is reviewed code with a documented design — not a prompt dump deployed to production.
A team. Engagements are staffed with senior engineers who review each other's work. We do not position this as a solo-freelancer model — the value is in combined expertise across backend, frontend, integrations, and measurement.
Yes — most of the apps we build pull from existing systems via API rather than replacing them. We scope integration complexity during the discovery audit so you know what is involved before committing.
By default, yes. We define an event plan alongside features and wire GA4, server-side tagging, or product analytics as part of the build — not as a separate project afterwards. This is core to how we work, not an add-on.
Scope varies too widely for a useful number on a landing page. A focused internal tool with one data source is a different engagement from a multi-tenant SaaS MVP. We scope after a technical audit and give you a fixed written estimate before work begins — same process as our other services.
Yes, optionally. Every build includes a documented handover so your team can run it independently. We also offer ongoing support arrangements for updates, monitoring, and small feature work if you prefer not to staff it internally.
Ready to Build Something That Works?
Book a free 30-minute strategy audit. No pitch deck, no pressure — just an honest look at your setup and what to fix first.
Not ready to write it all out? Book a 15-minute discovery call →
